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Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at ‘delicate’. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap allowed the manufacturer some leeway from lye because it did not need to be shaped into traditional cake-shaped loaves as other soaps were. The result was a gentler soap that dissolved more readily and was advertised as suitable for home laundry use.

Since the 1930s, many well-known Hollywood actresses have marketed the soap to women as a beauty enhancer. Today, the brand is still heavily advertised in India using Bollywood stars. Madhubala, Mala Sinha, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors. Aishwarya Rai, Nikki jaiswal, Priyanka Chopra and Katrina Kaif are the present brand ambassadors of Lux.

A photo of director Mudassar Aziz carrying Sushmita Sen on his shoulders during the Caribbean shoot of their film Dulha Mil Gaya has been splashed all over the Internet, creating much buzz. Though it looks like a romantic episode, the reality is completely different.

The crew had specially created a ramp that extended into the Caribbean Sea for a shoot, along with a 50-metre walkway and it apparently got washed away by a storm. While the ramp was made again, recreating the walkway would have delayed the shoot due to which the cast and crew had to wade through waters till the ramp.

“Due to her costumes and make-up, she (Sushmita) wasn’t expected to traverse the sea on foot to reach the ramp,” producer Viveck Vaswani told IANS. “She would have made some reasonable comments like ‘can’t shoot’, ‘too difficult’ or ‘make a walkway’ and that wouldn’t have even constituted as starry tantrums. However, all credit to her professionalism, she was sport enough to be carried on Mudassar’s shoulders. The two being good friends further eased the situation,” he said.

The fact is that it wasn’t just Sushmita who was transported in a similar fashion. “Though a picture of Sushmita being carried by Mudassar is being splashed all over, making it look like a romantic episode, the fact remains that the young director with help from other crew members was also carrying sensitive filming equipments. This is not all as the art director, who is a senior lady and had hurt her back, was also being ferried in a similar way,” said a source from the crew.

Releasing Jan 8, Dulha Mil Gaya also stars Fardeen Khan and Shah Rukh Khan in a pivotal role along with new find Mohit Chadha.